The rise of the multiplex notes:

• 1st multiplex cinema - 1985 Milton Keynes
• 1st multiplex cinema included 10 screens and attracted more that 1 million admissions within the 1st year
• Multiplexes where aimed more towards teenagers - disposable income
• Multiplexes are mainly built by American companies and mostly show Hollywood movies
• The rise of the multiplexes put smaller, independent (fleapits) out of business
• Multiplexes are placed in more social areas such as shopping centers to attract more of an audience - teenagers - 
• 1980s films began to use special effects and visual effects that fleapits could not afford to put in place therefore people began to go elsewhere 
• Distribution: marketing & merchandising: the more money spent the more it becomes an event - introducing event movies (star wars 1977) - 20 billion dollars worth of star wars merchandise has been sold
• UK cinema admissions started declining in 1940s at 1.6 billion, dropping to just 55 million in 1980s due to people starting to rent films or watch them on the TV in the comfort of their own home
• Jaws and Star Wars changed the type of films Hollywood made
• The development in projection and sound = success of the multiplex
• Film studios built multiplexes to show their OWN films
• Multiplexes offered a better experience 
• Multiplexes increased cinema attendance in the 1980s